Wednesday, May 23, 2007

KFC goes CGM

Adrants Daily is reporting that KFC will debut a new TV commercial on tonight's American Idol - and this spot is made entirely of consumer-generated content found on You Tube and MySpace.

We pointed out here the spring TV efforts of Detroit's WCSX with listeners competing to produce the station's spring book TV spot. A great example of CGM - and even more powerful as its advertising for a product produced by its fans.

"Its a whole new world" is quite the understatement. Here's the KFC commercial:

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