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Billboards. I mentioned here ten days ago about the Bob & Tom controversy in Boise. Since then a few other billboards have raised eyebrows in their respective markets. In Cincinnati, WLW has attracted attention with its "The Big Juan" campaign. More here. Not all positive, btw.
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Mark Ramsey writes here that "If defacing outdoor achieves this level of publicity then I'm speaking for everyone in the radio industry when I say: We should have tagged our outdoor long ago."
I know of one station who has done that to their own board in the past - and yes, it works.
Meanwhile: An idea for a new way to promote your station at the gas pump here from Fred Jacobs.
A Classic Rock Radio Critic. And his visit to New York's WAXQ to chat with PD Bob Buchmann. This piece three years old - but still an interesting read. Here.
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btw: Tom's one of the original 1977 WLUP talents I've mentioned here in the past.
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