Friday, June 29, 2007

The Weekend Classic Rock FM

Lansing webcam; current image
68° - sunny at 11am

Welcome to the weekend.

The Conclave
. Sitting home in Michigan, I'm trying to soak up as much as I can from Minneapolis through the trades.

Via R&R - highlights of yesterday's Promotions Summit:

Promotions With No Budget: Maximize exposure at concerts; Expose the station logo during drive times; and partner with local charities.

E-Mail Marketing That Works: "Coupons and discount offers are considered spam" and "utilizing client/product integration, surrounding ads with station information, or adding a client to a strong regular feature."

More Conclave coverage at Radio & Records Online.

The Conclave has a PDF of the promotion session handout on their website. Good tools. Scroll down to find it

iPhone out today. Lots of talk and media coverage. Spots all over the cable networks this week to add to the street buzz.

A dream launch. Very impressive.

Ralph Cipolla of Jacobs Media offers his two cents this morning on whether the phone will be "an iPhenom...or iEdsel"?

Meanwhile - Seth Godin has a piece on "The Verizon guy who turned down the iPhone". Read

And speaking of Seth: Jerry Del Colliano offers a follow-up to Mark Ramsey's interview with Seth Godin on the future of radio.

Jerry writes: "If you're searching for The Dip, look beyond your towers and transmitters. That's what I'm doing. This is a business I want to be in. Do you?" Jerry's entire post

Oldies Radio. Sean Ross writes here about "Oldies' New Lease on Life, Or Maybe An Extended Warranty". PPM changes attitudes. Read it here. Thanks to Dave Martin for the tip.

Have a great weekend. More Sunday.

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