Sunday, July 22, 2007

Sunday Morning Odds & Sods

74° - mostly sunny at 11am
Left: just off golf course down the street.

Good morning from Okemos.

Listening to WDRV/Chicago's Deep Tracks HD2 as I write. Steve Seaver on the air - playing Fleetwood Mac's Sentimental Lady; plus a great 1968 track from the Moody Blues "In Search Of The Lost Chord". I mentioned that album last Sunday.

Rock far from dead: Format PDs have to be psyched by the PPM numbers that have been rolling in - first from Philadelphia and now from Houston.

Lee Arnold
reviews the latest Houston 6+ AQH numbers on his blog
here. Lee sez: "Get ready for some interesting days ahead. Rock Radio - It’s like you never left!!!"

Added Monday 7/23:
On All Access today, consultant Anthony Acampora reviews the new Houston June PPM numbers and notes the following:

Classic rock KKRW jumps from #7 in the last paper book to #1. Classic hits KHTC moves from #16 to #11t. Ranks are AQH - A25-54.

More PPM. Arbitron's Thom Mocarsky notes in Radio Daily News: "According to the June 2007 PPM radio ratings in Houston, Friday had the largest average quarter hour radio audience among persons, age 6 and older."

"It's also interesting to note that the bigger "lift" in Friday listening starts at 3:00pm and peaks in the 10pm to 11pm hour."
This makes your weekend programming strategy all the more important.

PPM market or not - take advantage of that heavy Friday cume and carry it through weekend. Think something special - could be as simply as a "block party weekend". Kick it off early - Friday at noon or 1pm.

Classic rock is perfect for something special - every weekend. We've posted examples of other efforts here before.

- caught this radio story in the Detroit Free Press yesterday: "Stations divide along strategic lines when it comes to grabbing your ear on Saturday and Sundays."

"Some stay with the same approach that brings in listeners all week long. Some change to reflect that people's habits aren't the same on weekends."

"As classic rock WCSX-FM programmer Bill Stedman put it: "Do you do on the weekends what you do Monday through Friday?"

Read the entire Detroit Free Press article on weekend radio here.

Radio Stories.
Every radio geek loves inside stories. This one from Chicago's Rick Kaempfer - concerning the Dixie Chicks and a directive from a major market program director. Read here.

Have a great Sunday.

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