Afternoon Update

"Overnight we have scores of PPM experts offering station and group folks assistance. Some of these same experts would have us believe they are qualified to confront Arbitron and take the lead in what amounts to an ongoing ratings police action. My opinion is most of these so-called experts are not qualified to discuss the subject matter at any serious depth." - David Martin.

Read Dave's post here.

All Access reports: "the cumes for an in-tab based on the partial sample that was improperly processed was just about the same as the full properly processed sample."

Meanwhile: Paragon Media has been updating readers on the Arbitron Consultant Fly-In with its new blog. A recap of yesterday posted this morning; I'd expect another one soon. Read here.

Other notes of interest:

You Tube: Using embedded You Tube videos on your station site? Google's new You Tube ad strategy is now kicking in.

Do you mind their ad inventory on your website? Something to ponder. Your mileage may vary. Jaye Albright on that topic here.

btw: kudos to Google for monetizing its You Tube investment in a user-friendly way. More from Mark Ramsey here.

Satellite merger update: All Access reporting (Wednesday) that Entravision has told the FCC that if the Sirius/XM merger were to happen "the agency should allow existing terrestrial licenses to form a consortium and proceed to establish and operate a qualified competitor".

The company also "asks the FCC to require SIRIUS and XM to relinquish their spectrum so that competition can resume".

Giving up half of the combined spectrum entered my mind early into this merger talk. (this last piece reposted from yesterday; it wound up on my "bumped" list. I was "oversold". Poor inventory management on my part...oops...LOL)