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Back to the book - format winners in summer ARBs released since Monday: KMOD/Tulsa gaining over three points and tied for #1 12-plus. Congrats to OM/PD Don Cristi.
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WKLR/Richmond up over a point; in Columbia, SC - WMFX also up over a point; likewise with both WSFR/Louisville and KKCD/Omaha.
WSKZ/Chattanooga up nearly a point; likewise WRFX/Charlotte. In Knoxville - WIMZ is up a bit over a half point as is WROQ/Greenville-Spartanburg.
In Tucson its a classic rock battle. KHYT is up almost a point; longtime market rocker KLPX maintains a half point lead. KHYT PD Darrin Arriens making some progress.
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McVay Media's Dave Lange makes the case for "new rock music for 25-54s" here.
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Those tracks were played with the proper staging and setup - including "then and now" 2-fers; and at the very minimum a live jock intro.
But (I feel) it really comes down to audience expectations for a classic rock station. If you can celebrate and make a new release "an event" it can work real easy.
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An "event" that my station's audience expected. And we delivered. Bob Seger is Michigan. And that celebration continued with Bob's tour.
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Caught my eye when an ad appeared in the Google ad space on this blog last night.
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And writes about dealing with talent: "When I hear that a certain talent is "difficult" it's music to my ears". Another great one - read here.
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All Access reports today that Opie wants to "take down 'YSP" as well as rival WMMR morning team Preston and Steve - and is willing to work for free to prove it. Whatever.
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