
left: busboard for WXRT/Chicago - more on 'XRT below.
Its been some time since we wrote about PPM on this board. Yesterday the trades reported on the NYC Arbitron breakfast - formally introducing the meter in the nation's largest radio market.
First "pre-currency" PPM data from The Big Apple is scheduled for release on November 7th. Many taking a deep breath November 6th.
PPM Wisdom. From Paragon Media's Larry Johnson regarding the immediate feedback opportunity with PPM:

Yep. More insights on PPM from the Paragon blog here.

- Afternoon drive programming is just as important as morning drive.
- Brand strategy marketing is more important than hit-and-miss marketing games.
Very cool campaign. From one-time progressive rocker - now AAA WXRT/Chicago:


"WXRT's new interactive ad campaign, supported via a heavy round of advertising on taxi tops, buses and billboards, was developed in-house and designed by Brainforest/Chicago. It encourages fans of the station to post on the radio station's web site....how they would complete the thought "Chicago without 'XRT would be..."

Read the Sun-Times article here. See the campaign on the 'XRT website here. Have a great weekend.
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