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It happened in Dallas today. After 3-1/2 years, the Eagle has landed - again.
All Access reporting:
"It's like old times again in DALLAS, as CLEAR CHANNEL has revived Rock KEGL (THE EAGLE), effective immediately. The new format replaces Spanish-language Oldies "LA PRECIOSA."
"CC/DALLAS Pres./Market Manager J.D. FREEMAN told ALL ACCESS that the EAGLE left in MAY of 2004, and we've done research since then. We found two things: 1) that there was a large base of rock fans in DALLAS; and 2)The EAGLE still had a terrific reputation with that audience. That why we decided to use the EAGLE brand."
"CC/DALLAS Pres./Market Manager J.D. FREEMAN told ALL ACCESS that the EAGLE left in MAY of 2004, and we've done research since then. We found two things: 1) that there was a large base of rock fans in DALLAS; and 2)The EAGLE still had a terrific reputation with that audience. That why we decided to use the EAGLE brand."
As much as I'd like to say "we called it" - the truth is we were just daydreaming a few weeks back:
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