Thursday, July 24, 2008

Spring Numbers + Chicago's WDRV Big Winner in PPM

60° - sunny/wonderful at 8:13am

Spring numbers - along with new PPM data beginning to roll out.
Classic rock and classic hits continue to show strength in the money demos. Some of the highlights so far:

Chicago: Bonneville's
WDRV up a half point to to hit a 3 share 12+. Very nice! The station performing quite well 25-54 - good #7.

But there's more to the Drive story:
This morning, Radio-Info's Tom Taylor reported Chicago's "unofficial early-early PPMs" - and as we've seen in other markets, classic rock/classic hits benefits. WDRV #2 in 12+ PPM rankers.

In LA - KLOS shows its best numbers in recent books. The classic rock station up 4/10 of a point 12+. Saga's WKLH/Milwaukee up nearly a point with its best numbers in recent times; 'KLH ties at #6 12+.

In Allentown, the staff of classic hits WODE (99.9 The Hawk) has to be on a high as the station captures the #1 12+ spot with its best showing in recent history. WBAB on Long Island also scores big...up 3/10 of a point, good for #4 12+.

Congrats to the winners
...more props here as the books roll out.

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