55° - clear at 1:15pm Left: Gerald R. Ford Presidential Museum - cell phone photo taken this past Thursday in Grand Rapids, Michigan.
Good Morning/Afternoon. I do start writing this in the morning, but by the time I finish, a new daypart begins.
Catching up from a long week in Grand Rapids at the Great Lakes Broadcast Conference. Highlight of the show was watching and chatting with fellow blogger/new media evangelist Dave Martin.
During Dave's session on social media - it became obvious to me that more than a few in the room didn't quite get it, though they were trying to understand. Its hard to get over the fact that radio and television has always been a one-way "us to them" proposition; even with websites and email clubs. And there's fear of losing control.
Perhaps there needs to be a "deprogramming" retreat for the old media types who still don't see it - showing them the new ways and how other old media is using the new tools available (in most cases "free" and "almost free"). A great example here....all done by an air talent in less time than it takes to answer the request line.
That said - there's many OMs, PDs, MDs, and air talent who do "get it". Sadly however, many are working for management and ownership who don't and won't get behind it. Without support from the top down, these efforts are not as effective as they could be, benefiting sales and programming together.
And....thanks for the career tip Dave!
Listening this morning: a bit of Bob Stroud on Chicago's WDRV; followed by Steve Palec on Milwaukee's WKLH. Mr. Palec in the middle of an excellent segment on the late Warren Zevon; with many more good things to follow.
Dave Lange. Dave posted a great read this past week on the demise of New York's WXRK. Dave shares his thoughts on why WXRK didn't work....and why some great stations are what they are. See here.
And for those of you running syndicated programming (Bob & Tom, Alice Cooper, etc.), Dave has a great piece on "Making a Syndicated Show Local" - here.
Programming Basics: Edison Media's Sean Ross writes about "Keeping your station moving". Here.
Another another read for PDs: "Are Your Personalities Heathers Or Karens?" In this week's FMQB - here.
Radio stories: Rick Kaempfer interviews WGN Radio's Mary Van De Viede on his Chicago Radio Spotlight. Here.
Spring is here...sort of...hope it is where you are. Have a great Sunday.
Good Morning/Afternoon. I do start writing this in the morning, but by the time I finish, a new daypart begins.
Catching up from a long week in Grand Rapids at the Great Lakes Broadcast Conference. Highlight of the show was watching and chatting with fellow blogger/new media evangelist Dave Martin.
During Dave's session on social media - it became obvious to me that more than a few in the room didn't quite get it, though they were trying to understand. Its hard to get over the fact that radio and television has always been a one-way "us to them" proposition; even with websites and email clubs. And there's fear of losing control.
Perhaps there needs to be a "deprogramming" retreat for the old media types who still don't see it - showing them the new ways and how other old media is using the new tools available (in most cases "free" and "almost free"). A great example here....all done by an air talent in less time than it takes to answer the request line.That said - there's many OMs, PDs, MDs, and air talent who do "get it". Sadly however, many are working for management and ownership who don't and won't get behind it. Without support from the top down, these efforts are not as effective as they could be, benefiting sales and programming together.
And....thanks for the career tip Dave!
Listening this morning: a bit of Bob Stroud on Chicago's WDRV; followed by Steve Palec on Milwaukee's WKLH. Mr. Palec in the middle of an excellent segment on the late Warren Zevon; with many more good things to follow.
Dave Lange. Dave posted a great read this past week on the demise of New York's WXRK. Dave shares his thoughts on why WXRK didn't work....and why some great stations are what they are. See here.And for those of you running syndicated programming (Bob & Tom, Alice Cooper, etc.), Dave has a great piece on "Making a Syndicated Show Local" - here.
Programming Basics: Edison Media's Sean Ross writes about "Keeping your station moving". Here.Another another read for PDs: "Are Your Personalities Heathers Or Karens?" In this week's FMQB - here.
Radio stories: Rick Kaempfer interviews WGN Radio's Mary Van De Viede on his Chicago Radio Spotlight. Here.
Spring is here...sort of...hope it is where you are. Have a great Sunday.
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