When It All Comes Together

33° - overcast at 7:17am

Kudos to Greater Media/Detroit's Marketing people again for more brilliance. Back in June, I mentioned here on this blog that the company's WCSX was hitting a home run with "Putting The Workforce Back To Work", with job listings and email updates for registered listeners looking for work.

The company is taking it a step farther with a "networking party" this Thursday night to bring participating employers and potential employees together. Also attending is a career counseling firm. See here.

Very cool. I have to believe that there's some NTR dollars involved here. Add the timely nature of the unemployment situation (especially here in Michigan - far above the national average), plus a web component and you've got a win/win for the station, employers and those listeners sitting on the beach right now. This scores points with everyone.

If you're a PD in a market with high unemployment - take this example into your next meeting with your GM, sales and promotion manager. Ideas like this are worth sharing.

LGC: Listener Generated Comedy

Sunny/71° at 9am

Good Morning...

CFMI/Vancouver morning host Bro Jake is looking for "The Funniest Person With A Day Job" - an amateur stand-up comedian competition featuring station listeners. Even the bad ones are good.

It's a great promo with web and NTR components. Listeners can submit their own video or have the station tape one for them. Check out the webpage here to see videos and details.

There's some other cool promotions on CFMI's website.

Have your sales manager look at "The Balls Are Back". Sales managers love promos for car dealers.

This station rocks - and knows how to have fun!