I intended to save this for Wednesday; but there's lots of tongues a waggin'.....Me: Its sad to see a heritage classic rock station disappear. I can only speculate the reasons and the events that led to the decision.
That said - I listened to the new Lone Star 92.5 for about an hour yesterday and found it refreshing; The music, overall presentation - and the commercial policy were fantastic. Only time will tell whether the format has legs - and if the ad community will support this new paradigm. I hope so.
Fred Jacobs comments more this morning here about the change in Dallas - and suggests that the station's new commercial policy might have been better tested with the prior classic rock format. Edison Media Research's Sean Ross gives the new "Lone Star 92.5" a first listen here. Sean notes that the music is mostly grounded in......classic rock.
We noted the words of McVay Media's Dave Lange yesterday; but here they are again.
Whats your take? Click to listen to Lone Star 92.5.
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