There's no doubt that Google does a pretty good job at ranking search queries and the results people "click-through". Their search algorithms are the best in the biz; highly tuned and refined.
This morning I typed in the name of this blog and saw something that caught my eye:
Out of nearly a half-million results for the term "classic rock fm" - the fourth ranked result is KZPS in Dallas - a radio station that went off the air in April of 2007 - nearly one year ago! See here.
I might have this all wrong, but my gut tells me that there's a lot of people in the Dallas area who just might miss this radio station.
Oh - and the fifth-ranked search result is kind cool too!
More here later.
Good Morning from Chicago. We're actually staying at my brother's home in the community of Gurnee - north of Chicago right near the Wisconsin state line.
Had a family reunion last night in Deerfield - my hometown. Good times.
More Lone Star 92.5: Pollack Media Group's Jim Kerr - writing in his company's weekly "Pollack Media Confidential" observes that the revamped KZPS is "a radio station built to be streamed".
Jim makes the point that with station's new commercial policy - no traditional recorded spots - the station eliminates all AFTRA streaming issues. And with that, Lone Star 92.5 can receive full credit from Arbitron for any online listening.
If you were not aware - Arbitron will not give your station credit for online listening if the stream isn't 100% simulcast with the on-air signal......commercials and all. Should Jim's piece be available online at some point, we'll be sure to pass it along.
Mike McVay. Mike writes about an old pair of shoes and creating emotional attachments with listeners. Here.
Jay Leno. Chicago's Rick Kaempfer shares a great story about a Jay Leno moment on his "Celebrity Snippets" blog here. And do check out Rick's Chicago Radio Spotlight this week for his interview with former radio writer/performer Jeff Hoover. I never get bored reading and hearing radio war stories.
More here Monday.
I intended to save this for Wednesday; but there's lots of tongues a waggin'.....Me: Its sad to see a heritage classic rock station disappear. I can only speculate the reasons and the events that led to the decision.
That said - I listened to the new Lone Star 92.5 for about an hour yesterday and found it refreshing; The music, overall presentation - and the commercial policy were fantastic. Only time will tell whether the format has legs - and if the ad community will support this new paradigm. I hope so.
Fred Jacobs comments more this morning here about the change in Dallas - and suggests that the station's new commercial policy might have been better tested with the prior classic rock format.
Edison Media Research's Sean Ross gives the new "Lone Star 92.5" a first listen here. Sean notes that the music is mostly grounded in......classic rock.
We noted the words of McVay Media's Dave Lange yesterday; but here they are again.
Whats your take? Click to listen to Lone Star 92.5.