Friday, August 31, 2007

The Weekend Classic Rock FM

70° - sunny at 10am
Left: old bridge just up the road here

Welcome to the weekend.
A busy one for our family - shopping for the kids - clothes, school supplies.

School resumes here on Tuesday.

Arbitron's Gary Marince writes in this week's FMQB: "WARNING: While learning about programming through PPM, resist the temptation to form hasty conclusions."

Gary continues with some observations on the PPM increases by male-dominated formats - especially rock:

"If you think about it . . . the majority of the workforce is male dominated. And someone who works is more likely to be out-and-about either working or coming to-and-from work. Often, the unemployed, which includes everyone not working, spends more time with TV than radio. More simply stated, there is a greater likelihood that an employed male is using radio – they have more listening occasions with radio."

There's lot more here - read Gary's complete piece here.

Meanwhile - Mark Ramsey "Seduces PPM" with a presentation at this year's NAB Radio Show.

Mark writes:
We looked at several months of PPM ratings across both Houston and Philadelphia with specific attention focused on what stations did from a marketing and programming standpoint, whether or not it worked, and how it worked."

More on the presentation here.

Big wow in Albuquerque. Its only a trend - but classic rock KIOT jumps from 12 to 6 in rank 12+. Congrats.

This blog is pretty low key on criticism - but KIOT really needs to fix their
web presence. There's no (apparent) strategy. Someone doesn't get it - big time.

Say goodbye to KIOL/Houston. Radio-Info's Tom Taylor reports that the station will trade classic rock this morning for Jack. This move likely to benefit classic rock KKRW.

Enjoy the last weekend of summer.

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