Tuesday, September 25, 2007

WCSX & More Fall Promos

67° - heavy rain/thunderstorm at 8:10pm

Another busy one. Trip to Detroit and back to drop our house guests off at the airport. My in-laws from Denver. Had a great time during their visit.

Driving around Detroit - I had the pleasure of listening to Greater Media's WCSX for an extended period.

WCSX is simply a great classic rock station. Strong and well-produced imaging. Great features ("Linkletter" is something we've discussed here before); plenty of cross-promos for other shifts; and a great personality in middays: Karen Savelly.

Station was running a great promotion with the Workforce Listener of the Day. Very cool. WCSX really taps into the at-work listener; the station sure to enjoy a big PPM payoff when that day comes.

More fall promos:

Speaking of WCSX - next week the station kicks off "Workforce Cash" - $100 an hour and a drawing for ten grand.

Interesting note on their
Workforce Cash web page: Listeners are required to pick up their prizes on Mondays between 3 & 5pm.

Not sure if a set time is completely listener-friendly - but having one allows the station to have a camera ready to snap photos - and a prod room ready to catch some audio from station winners.

WKLH/Milwaukee - another great classic rock station - kicks off the "'KLH $100,000 Bank Heist" on Monday with a Workforce song of the day. More here.

Likewise: WGRF/Buffalo is "hiring" - giving listeners a chance at earning $100/hour beginning Monday. Read here.

KMJX/Little Rock recycles a promotion from radio's past. "...ask everyone you see: Are you the Magic 105 USA Drug Ten Thousand Dollar Mystery Person?" Clues on air and hidden on the station's website. Details here.

Gift Cards, Free Gas & Cash: Next week, KSLX/Phoenix kicks off Thousand Dollar Thursdays, Free Gas Fridays and Gift Card Mondays.

KHYT/Tucson is playing "Stash The Cash" - stretching a cash budget with appointment listening. More here.

Recycling Football Cume. Chiefs flagship KCFX/Kansas City has a "Thousand Dollar Monday Chiefs Song Of The Day".

KCFX announces a song title during Chiefs broadcast on Sunday with song played during morning drive on Monday. Details

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