69° - clear/sunny at 9:40amGood Morning from Okemos.
Listening. My usual Sunday Morning routine with Bob Stroud on Chicago's WDRV. Bob featuring music from the summer of 1968....and as I write has just played Eric Burdon & The Animal's 7-minute + epic "Sky Pilot" - followed by Clarence Carter's "Slip Away". Wonderful stuff.
Later logging into WKLH to catch Steve Palec's Rock 'N Roll Roots.
Rockin' The Workforce: Back on Thursday, Fred Jacobs wrote a great piece on marketing to those at the workplace - and radio's increasing importance.Noting that American's are now spending 60% of their waking hours on the job - an all time high - radio is the ideal medium to reach those workers.
Read Fred's piece here. Share with your sales manager. More PPM: This week's FMQB features Pollack Media Group's Pat Welch reviews what we know so far. Pat opens with:
"...programming tactics that are more PPM friendly should be done regardless of how soon your market is scheduled to make the conversion. Think of this as the world’s largest research project, and take advantage of the lessons learned from markets that have already made the conversion."
Pat's thoughts here. PPM market or not, learn from the research PPM is providing into listener habits.
"Monday is the new Thursday in PPM." #3 in a list presented last week at the Morning Show Bootcamp. See the list here. Jaye Albright points us to a simple promotion to hype Mondays from country KYGO/Denver. Here. 
Launching A New Station. Consultant Harve Alan launched a radio station this week and shares the excitement in a piece here. There's nothing like a start-up!
Seth Godin. Seth writes about the "experience": "A concert isn’t about the music, is it? And a restaurant isn’t about the food." Read here. Think about "the experience" with your radio station; I do everytime I go to the ballpark.
In case you missed (I did). Last Sunday, Rick Kaempfer's Chicago Radio Spotlight was on WLS/Chicago PM drive talent Bill Leff. Read here.
Have a great Sunday.
No comments:
Post a Comment