Sunday Morning Odds & Sods

69° - clear/sunny at 9:40am

Good Morning from Okemos.

Listening. My usual Sunday Morning routine with Bob Stroud on Chicago's WDRV. Bob featuring music from the summer of 1968....and as I write has just played Eric Burdon & The Animal's 7-minute + epic "Sky Pilot" - followed by Clarence Carter's "Slip Away". Wonderful stuff.

Later logging into WKLH to catch Steve Palec's Rock 'N Roll Roots.

Rockin' The Workforce: Back on Thursday, Fred Jacobs wrote a great piece on marketing to those at the workplace - and radio's increasing importance.

Noting that American's are now spending 60% of their waking hours on the job - an all time high - radio is the ideal medium to reach those workers.

Read Fred's piece here. Share with your sales manager.

More PPM: This week's FMQB features Pollack Media Group's Pat Welch reviews what we know so far. Pat opens with:

"...programming tactics that are more PPM friendly should be done regardless of how soon your market is scheduled to make the conversion. Think of this as the world’s largest research project, and take advantage of the lessons learned from markets that have already made the conversion."

Pat's thoughts here. PPM market or not, learn from the research PPM is providing into listener habits.

"Monday is the new Thursday in PPM." #3 in a list presented last week at the Morning Show Bootcamp. See the list here. Jaye Albright points us to a simple promotion to hype Mondays from country KYGO/Denver. Here.

Launching A New Station. Consultant Harve Alan launched a radio station this week and shares the excitement in a piece here.

There's nothing like a start-up!

Seth Godin. Seth writes about the "experience": "A concert isn’t about the music, is it? And a restaurant isn’t about the food." Read here.

Think about "the experience" with your radio station; I do everytime I go to the ballpark.

In case you missed (I did). Last Sunday, Rick Kaempfer's Chicago Radio Spotlight was on WLS/Chicago PM drive talent Bill Leff. Read here.

Have a great Sunday.

The Weekend Classic Rock FM

70° - scattered clouds at 12:45pm

Friday here already; this week went by too fast.

Sunday: I'll be heading to Milwaukee to retrieve my 11-year old son who spent this week touring Wisconsin with his best friend (and family) from our old neighborhood in Durango, Colorado.

Rather than do even more driving than last weekend - I'm taking the Lake Express Ferry across Lake Michigan to Milwaukee and back. New adventure. Will have my pocket radio and ear buds!

Nice Promo: Country KYGO/Denver held a "belly flop" contest yesterday with contestants competing to win a Mexico trip. Video (windows media) here.

Streaming day of silence: This Tuesday has been designated as a "day of silence" for America's webcasters to protest (and generate public awareness) of the pending royalty rate hikes.

Only one broadcast group has announced their participation on Tuesday: Greater Media. Read here.

Jerry Del Colliano writes this morning on the day of silence here - and asks why more broadcast groups are not participating. Added: another take on the day of silence from consultant Jaye Albright here.

Research. Music researcher Steve Casey blogs - here - about his concerns with giving listeners too much control of your programming - and offers some thoughts.

Seth Godin. Mark Ramsey has posted chapter 6 of his conversation with Seth Godin - here - a must-listen for all radio management.

Have a great weekend.