Thursday, May 17, 2007

A Start-Up In Philadelphia

This isn't a classic rock; but any start-up is an education. Yesterday, Clear Channel flipped Rumba 104.5 (WUBA) to alternative as "Radio 104.5".

Been listening online and hearing a lot of gold and recurrent; very familiar stuff.

Its a music intensive launch with very short dry voice imaging.
Refreshing. And the station is taking the "help us build the station" approach to a new level.

The station's website is soliciting not only playlist suggestions - but has expanded that to include indie and local bands. And they're allowing listeners to apply for a shot to be a jock.

Although the station has not announced a commercial policy similar to Lonestar 92.5/Dallas - All Access is reporting that "
a charter group of advertisers will become music sponsor partners and be offered unique advertising opportunities that will allow their businesses to be showcased in RADIO 104.5’s unique environment."

Despite my classic rock roots, alternative is one of my favorite formats to listen to. And as I've pointed out before, there's always ideas in this format that can be applied to CR. This is one to watch.

Listen online

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